Who We Are / How We Work / Asset Management

Asset Management

North-East Family Office Asset Management was founded in 2017 and handles North-East’s investments and, potentially, a nearly endless variety of investments, depending on the preferences of each family.

Our value-based investment focus ensures that our return is generated in a responsible and sustainable way. By doing so, we bridge value-based investing and philanthropic activities.

We build individual investment portfolios balancing risk and return and the families’ personal preferences, private activities and philanthropic work. We have specific, dedicated structures for private equity, healthcare as well as venture investing in both Europe and Southeast Asia, co-owned asset management companies and global investment structures. In addition, we have access to a global, highly qualified network of specialists covering all relevant asset classes.

We generate attractive returns by investing in carefully selected economic trends and by acting quickly when the opportunity arises. We prefer positive to negative screening for the investments to contribute both an attractive return and a positive lasting footprint.

Our approach requires in-depth knowledge of the changes and challenges we are facing. These include climate change, inequality, demographic changes, populism and geopolitical tension as well as the transformation and the opportunities, which the global digital revolution creates for companies, consumers and society.

This understanding is generated with the help of an excellent information- and investment network within politics, research, economics and diplomacy. A network which ensures that North-East is always ahead of the curve.

We have established a unique and exclusive structure of funds, providing our families with access to an extremely competitive set of instruments not available to private investors elsewhere. The structure reflects our values and business principles and is cost-efficient, transparent, flexible and globally available.

We manage our families’ assets based on the difference, which a given investment can make in the world, and we report and evaluate based on both financial return and impact on the environment and society.

North-East Family Office Asset Management is regulated by the Danish Financial Supervisory Authority.

Personal Strategies

It is a common, human experience to be able – at least in retrospect – to identify turning points in life. Situations, where your life took a new direction and fundamental priorities shifted. These turning points are just as often the result of an inner resolve as of external circumstances. At North-East we work together with our families to develop personal strategies to navigate these turning points and ensure that the goals and dreams of our families become real.

My North-East

We have developed and maintain a unique reporting and analysis platform, My North-East. The platform delivers timely data-driven insight to our families and for our internal decision-making. My North-East includes all relevant data sources and provides an unmatched level of detail ranging from investments to philanthropy.


Investments in healthcare are of strategic importance to us. At North-East we believe that the healthcare sector is tremendously promising as many significant, structural changes in the world influence the demand for healthcare products and services and will continue to do so in the decades to come.

Digital Technology

Digital technology is a strategic investment area at North-East. We strive to put digital at the core of our business operations wherever it makes sense, and to us, running a business in the digital age means using digital capabilities both to improve the outcome for our families and to increase operational agility.

Philanthropy Toolbox

In accordance with the priorities of our families, North-East is committed to breaking new ground within the realm of philanthropy. It is essential to our purpose of helping our families fulfil their potential and support their ambition to lead meaningful lives. We have a holistic approach to deploying resources and capital, and we design interventions and partnerships that best address the issues which matter to our families.

Private Organizations

Our families reside all over the world and often it is preferable to have a private organization nearby, working closely with both the family and North-East on a daily basis. The private organizations might be established previously or founded on our initiative and working seamlessly together with North-East.

Private Equity​

North-East Private Equity is a Singapore-based company whose major investors are the owners of the North-East Family Office. The company was established in 2015 in recognition of the significant growth- and investment potential in Southeast Asia.

Corporate Services

To fulfil the wishes of our families and deliver bespoke solutions, North-East operates and acts within a wide variety of corporate and organizational structures. Because, to put it colloquially, you cannot buy a package deal at North-East.


North-East is committed to creating a continuous positive impact in an ever-changing world. This commitment requires us to embrace sustainability as a cornerstone of all our activities. The quest to discover the far-reaching potential impact, both positive and negative, of an entity such as North-East is a source of inspiration as we strive to develop the necessary prerequisites, in terms of frameworks and structures, for an efficient, timely and proactive approach to this complicated area.

Cyber Security

In an increasingly digital society we become more vulnerable to cyber threats ranging from fraud, extortion, and espionage to cyber-enabled physical threats.


North-East has a strong focus on venture investments. Within the trends and transformations that North-East and the families have identified as strategic they are expected to contribute significantly to the portfolios' returns and at the same time serve as a window to the future.