Who We Are / How We Work / Digital Technology

Digital Technology

Digital technology is a strategic investment area at North-East. We strive to put digital at the core of our business operations wherever it makes sense, and to us, running a business in the digital age means using digital capabilities both to improve the outcome for our families and to increase operational agility.

We actively seek to use digital technology to bring actionable insight into every decision we make. Key to our application of digital are four themes:

  • Delight families – Provide families with personalized services and experiences they value by tailoring individual family experiences for a digital-first world while delivering personalized services in new and innovative ways.
  • Empower employees – Reinvent productivity and enable a data-driven culture that empower employees to work and collaborate anywhere on any device with modern productivity tools that provide seamless and secure access to data.
  • Optimize operations – Modernize and transform processes and skills to accelerate the responsiveness of our business, support insight-driven decisions and reduce costs.
  • Transform services – Innovate with new services and transformative business models to harness data as a strategic asset, automate processes and deliver bespoke content to families.

We have come a long way in the adoption of digital technologies to support our business operations and our families. We run our entire business on a secure and agile cloud only collaboration platform based on Microsoft 365 Enterprise and have developed our own end-to-end business insight platform, My North-East.

The following key technology design principles serve as a guide in our continuous development:

  • Modern workplace – We provide families, employees, and partners with seamless communication and multi-device experiences to help bring teams together, enable productivity, and help drive digital adoption. Our goal is to create an environment in which families, employees, and partners can enjoy using a secure, reliable platform for exchanging ideas and doing their best work.
  • Apps and infrastructure – Cloud computing can empower us with modern ways of working, optimize our processes, and scale our business. We don’t rely on legacy technologies or on-premises platforms. We actively encourage our partners to modernize their technology infrastructure and evaluate potential partnerships on the same.
  • Data and AI – Today, more than ever, intelligence is key. Data alone will not help us realize our goals. Advanced analytics and AI supply the insights for data-driven decisions that will drive our business forward. We infuse intelligence into our business to accelerate our digital journey by adopting applications with built-in cognitive services to bring AI capabilities in the hands of every employee across North-East.

Personal Strategies

It is a common, human experience to be able – at least in retrospect – to identify turning points in life. Situations, where your life took a new direction and fundamental priorities shifted. These turning points are just as often the result of an inner resolve as of external circumstances. At North-East we work together with our families to develop personal strategies to navigate these turning points and ensure that the goals and dreams of our families become real.

My North-East

We have developed and maintain a unique reporting and analysis platform, My North-East. The platform delivers timely data-driven insight to our families and for our internal decision-making. My North-East includes all relevant data sources and provides an unmatched level of detail ranging from investments to philanthropy.

Asset Management

North-East Family Office Asset Management was founded in 2017 and handles North-East’s investments and, potentially, a nearly endless variety of investments, depending on the preferences of each family.


Investments in healthcare are of strategic importance to us. At North-East we believe that the healthcare sector is tremendously promising as many significant, structural changes in the world influence the demand for healthcare products and services and will continue to do so in the decades to come.

Philanthropy Toolbox

In accordance with the priorities of our families, North-East is committed to breaking new ground within the realm of philanthropy. It is essential to our purpose of helping our families fulfil their potential and support their ambition to lead meaningful lives. We have a holistic approach to deploying resources and capital, and we design interventions and partnerships that best address the issues which matter to our families.

Private Organizations

Our families reside all over the world and often it is preferable to have a private organization nearby, working closely with both the family and North-East on a daily basis. The private organizations might be established previously or founded on our initiative and working seamlessly together with North-East.

Private Equity​

North-East Private Equity is a Singapore-based company whose major investors are the owners of the North-East Family Office. The company was established in 2015 in recognition of the significant growth- and investment potential in Southeast Asia.

Corporate Services

To fulfil the wishes of our families and deliver bespoke solutions, North-East operates and acts within a wide variety of corporate and organizational structures. Because, to put it colloquially, you cannot buy a package deal at North-East.


North-East is committed to creating a continuous positive impact in an ever-changing world. This commitment requires us to embrace sustainability as a cornerstone of all our activities. The quest to discover the far-reaching potential impact, both positive and negative, of an entity such as North-East is a source of inspiration as we strive to develop the necessary prerequisites, in terms of frameworks and structures, for an efficient, timely and proactive approach to this complicated area.

Cyber Security

In an increasingly digital society we become more vulnerable to cyber threats ranging from fraud, extortion, and espionage to cyber-enabled physical threats.


North-East has a strong focus on venture investments. Within the trends and transformations that North-East and the families have identified as strategic they are expected to contribute significantly to the portfolios' returns and at the same time serve as a window to the future.